- Help it successfully enter the strategy SNG market dominated by COC/'Suhoji' through promoting the unique USP strategy fit to 'Be My Slave', and, in order to make the users familiar with the USP of the colony governing system and maximize the fun elements, employ the celebrity Shin Dong-Yup as the model to encourage the users' interest and make an issue out of the promotion.
- Deliver a message that is both fun and sympathize by the entire users.